AI PODCAST
8 min read

The EU regulatory framework around AI !

Artificial intelligence is rapidly transforming our societies, raising numerous legal and ethical questions.
As Europe prepares for the progressive implementation of the AI Act, scheduled for February 2025, it is crucial to understand the implications of this regulation and the obligations it creates for businesses.
Autor
Thomas SPITZ
Date of publication
14 Janvier 2025

The AI Act : A work-in-progress regulatory framework.

The AI Act is a European regulation designed to harmonize rules related to artificial intelligence across all EU member states.
It is based on a risk-based approach, distinguishing different levels of oversight depending on the use of AI.

Some of the key points of this regulation include:
- Prohibited AI: Certain AI applications will be outright banned, notably those used for social scoring (inspired by the Chinese model) or behavioral manipulation.
- High-Risk AI: These systems, used in sensitive sectors such as healthcare, justice, education, and recruitment, will need to meet strict requirements in terms of transparency, governance, and compliance with ethical rules.
- Transparency Obligations: In some cases, businesses will be required to inform users when they are interacting with AI (e.g., chatbots, AI-generated images or texts).

IA Marketing

The obligations of businesses regarding AI in marketing campaigns.

Companies must adhere to multiple legal and ethical requirements when using AI.

Among the key measures to anticipate are:

  • AI Governance: Establishing internal policies and processes to regulate the use of AI tools.
  • Personal Data Protection: Ensuring compliance with GDPR, particularly by avoiding the exposure of sensitive information when using AI tools like ChatGPT.
  • Control of Algorithmic Biases: Verifying that AI systems do not produce discrimination (e.g., in recruitment, facial recognition).
  • Training and Awareness: Educating employees and users on the limitations and risks associated with AI.

The ethical and societal challenges of AI.

Beyond regulation, AI raises fundamental issues in terms of ethics and democracy:

  • Algorithmic Bias and Discrimination: Poorly trained AI systems can reinforce inequalities (e.g., racial bias in facial recognition).
  • Anthropomorphism and Confusion: Some users may attribute consciousness to AI, leading to risks of dependency or manipulation.
  • Surveillance and Individual Freedoms: Without control, AI can become a tool for mass surveillance (e.g., the Chinese social credit model).

How to leverage AI in your business.

The AI Act marks a crucial step in the regulation of artificial intelligence, but it is only the first framework.
Businesses must now adopt a proactive approach to anticipate regulatory and ethical changes. Between innovation and control, the future of AI depends on the ability of economic and political stakeholders to establish clear, fair, and fundamental rights-respecting rules.

Latest posts

AI PARTNERS - BLOG

AI Partners is your trusted Partner for Seamless Gen AI Integration.
We help you to leverage real transformation to enhance your sales & marketing to learn about new product features, the latest in technology and updates.
AI ADOPTION
12 min read

What is the ecological footprint of AI tools?

Take a deep dive into a research paper analysis to uncover insights into the environmental impact of AI tools.
Read post
AI PODCAST
9 min read

Can France become a major hub for AI?

Alexandre Lavallée, founder of legml.ai, explains how France can become a pillar of AI in the near future.
Read post
AI ADOPTION
8 min read

How AI is transforming the consulting industry?

Discover the significant disruptions artificial intelligence is causing in the consulting industry.
Read post