Use Case

L'Oréal: 150 employees ship 12 AI prototypes on real products in 3 days

After a 2025 hackathon showed L'Oréal teams what AI agents could do, the challenge was making sure that energy didn't stay a one-off. AI Partners designed and ran a three-day, gamified hackathon for 150 employees, opening with a keynote from Anthropic, where every team shipped a working prototype on a real business use case.
“The event was extremely well-organized and structured, with clear information shared very efficiently. The speakers were excellent, and the use cases presented were highly engaging and relevant.”
— Salim Bouanani, Product Owner - Global Media Program, L'Oréal
Results

Votre partenaire pour une adoption fluide et concrète de l'IA agentique.

Over three days, L'Oréal employees moved from concept to working prototypes on real business problems, immediately opening the conversation on production roadmaps.

3 days

from concept to working prototype

12

prototypes shipped on real products

150

employees engaged

The challenges

L'Oréal's teams had discovered the potential of AI agents, but that knowledge stayed disconnected from day-to-day projects and risked fading without a path to production.

AI Skills With Nowhere to Land

In 2025, L'Oréal teams discovered what AI agents could do, but that knowledge stayed disconnected from their actual projects.

More Than a One-Off Exercise

Without a clear link to the business, the energy from the 2025 hackathon risked staying a one-off instead of building lasting momentum.

La solution

AI Partners designed a three-day, gamified hackathon anchored in real business use cases, giving every team the structure to ship a working prototype, not just a slide.
01

Three Days, 150 Builders

A three-day hackathon (June 8 to 10, 2026) for 150 employees, organized into gamified teams and opened with a keynote from Anthropic.
02

Built on Real Business Problems

Each team built a working prototype directly on a live business use case, including CAT Center, Field IQ and PM Experience, rather than a hypothetical scenario.
03

From Prototype to Roadmap

Production roadmaps were discussed the day after the hackathon, turning prototypes into candidates for real deployment.
Portfolio

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L'Oréal ships 12 AI prototypes in a 3-day hackathon

150 L'Oréal employees built 12 working AI prototypes on real business problems in three days, with production roadmaps discussed the very next day.

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