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Use Case
EDHEC builds its AI Creative Studio, from Meta data to published ad
EDHEC Business School wanted to produce more ad creative without losing sight of what actually performs, and without loosening its editorial line. AI Partners built the AI Creative Studio, which reads Meta performance, writes the creative brief and produces the visuals for each audience.
“I was very impressed by the platform presentation. This platform gives us the opportunity to challenge how we currently run our paid campaigns on the content side.“
— Christel de Poncins, Programme Marketing Director, EDHEC Business School
Results
Your partner for a smooth and concrete adoption of agentic AI.
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The Paid Media team keeps the strategy, the studio takes on the production.
AI Creative Studio
A live Meta dashboard, a pre-filled creative brief, publish-ready visuals
Automated production
Visual variants within EDHEC brand rules, across the Meta formats
Continuous learning
Every campaign feeds the studio and improves the briefs that follow
The challenges
Producing more creative and knowing what actually performs were blocking each other.
Production volume
AI analyses the live creative and produces the dozens of copy and visual variants per audience and per format, so the creative team decides instead of executing.
Creative choice
An AI agent reads the patterns across every running ad and names the creative that generates the leads, so the team knows what to produce next.
The solution
AI Partners designed and deployed the AI Creative Studio, connecting EDHEC's Meta data to the production of its ads.
01
Performance dashboard
Connected to the Meta API, it centralises creative KPIs and raises an alert as soon as a campaign drops off or overperforms.
02
Pre-filled creative brief
The studio compares the winning ads on format, copy, visual and audience, turns what they share into creative rules, and writes the next brief in the EDHEC format.
03
Ad visuals
On-brand visuals are produced from the EDHEC templates across Meta Feed, Story and banner, declined for each audience.
Portfolio
Our use cases
We build GenAI systems that solve concrete workflow problems.
From copilots to agentic automation, each use case is designed
to be safe, measurable, and integrated into your existing tools.
From copilots to agentic automation, each use case is designed
to be safe, measurable, and integrated into your existing tools.
