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Use Case
Surf trains its marketing teams on Copilot for real day-to-day use
Copilot was deployed at Surf but remained underused in daily marketing work. AI Partners designed a hands-on training program to help teams turn Copilot into assistants genuinely useful for their real tasks.
"30+ marketing employees trained, each walking away with 3 working Copilot agents built for their own daily tasks."
Results
Your partner for a smooth and concrete adoption of agentic AI.
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The training equipped marketing teams with practical Copilot skills, resulting in custom AI agents built for real use cases across two sessions.
3
Copilot agents built per participant
+30
Surf employees trained across 2 sessions
8.1
Satisfaction score
The challenges
Surf's marketing teams needed to move Copilot from a deployed-but-idle tool to a genuine part of their daily workflow.
Adoption
Copilot was deployed at Surf but remained underused day to day, with no real anchoring in marketing work.
Skills
Teams lacked a method to turn Copilot into assistants genuinely useful for their daily tasks.
The solution
AI Partners designed a two-day training format tailored to marketing roles, pairing a morning keynote with a hands-on afternoon Copilot workshop.
01
Two Days, Built for Marketing
Two one-day trainings, specialized for marketing roles — morning keynote, afternoon hands-on Copilot workshop.
02
Build Your Own Copilot Assistant
Each participant builds their own Copilot assistants on real marketing use cases.
03
Reinforcement
Each session closed with a Resource Pack, prompts, templates, and cheat sheets, plus an AI Academy certificate, so teams could keep applying what they learned.
Portfolio
Our use cases
We build GenAI systems that solve concrete workflow problems.
From copilots to agentic automation, each use case is designed
to be safe, measurable, and integrated into your existing tools.
From copilots to agentic automation, each use case is designed
to be safe, measurable, and integrated into your existing tools.
