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Use Case
Chanel accelerates the adoption of AI agents across its European marketing teams
Chanel aimed to prepare its European marketing teams for the rise of AI agents and provide them with a shared framework to understand their potential. AI Partners designed a half-day bootcamp to turn an emerging topic into concrete, actionable opportunities for markets and teams.
“A sharp, forward-looking session that made the complex world of AI agents immediately relevant for our teams.”
EMEA Learning Director, Chanel
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Results
Your partner for seamless GenAI adoption
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The bootcamp aligned teams at the European level, made use cases immediately tangible, and triggered an initial wave of experimentation.
+50
Employees trained
9.5
Satisfaction score
Vision
A shared vision across regions on the role of AI agents in marketing
The challenges
Chanel needed to build a shared understanding of agentic AI to enable its European marketing teams to identify the right use cases and lead initiatives tailored to their markets.
Understanding
European marketing leaders lacked a common foundation in agentic AI to identify opportunities.
Alignment
Chanel needed to prepare its teams to lead AI initiatives autonomously across their markets.
Business projection
Teams needed to connect AI concepts to concrete marketing and e-commerce use cases.
From insight to action
The goal was to surface pilot projects that could be activated after the bootcamp.
The solution
AI Partners designed a half-day bootcamp to give teams a clear understanding of AI agents, emerging tools, and their concrete applications in marketing and e-commerce.
01
Bootcamp
A session delivered to 50+ marketing leaders across Europe, covering how AI agents work and the latest tools.
02
Business anchoring
Concepts were directly applied to marketing and e-commerce use cases specific to Chanel.
03
Activation
The session laid the foundations for a shared vision and launched pilot projects across key European markets.
Portfolio
Our use cases
We build GenAI systems that solve concrete workflow problems.
From copilots to agentic automation, each use case is designed
to be safe, measurable, and integrated into your existing tools.
From copilots to agentic automation, each use case is designed
to be safe, measurable, and integrated into your existing tools.
