Perfetti Van Melle deploys generative AI across 800 employees
Perfetti Van Melle aimed to accelerate the adoption of generative AI across its marketing, sales, and e-commerce teams. AI Partners designed a Hybrid AI Academy to train teams on Microsoft Copilot, structure usage, and build lasting internal autonomy.
“A high-impact session that made the complex world of AI agents immediately tangible for our teams.”
The program enabled Perfetti Van Melle to train teams at scale, build internal champions, and co-develop AI agents deployed on real use cases.
+300
Employees trained
+50
Autonomous power users
+5
Agents deployed in production
The challenges
Perfetti Van Melle needed to democratise the use of generative AI across its business teams and avoid future deployments remaining dependent on external support.
Sales, marketing, and e-commerce teams made limited use of generative AI due to the lack of structured training on Microsoft Copilot.
Priorities
Without trained internal power users, future rollouts would rely on costly external support.
Alignment
The goal was to quickly make teams operational on the right use cases.
Execution
The program needed to enable sustainable knowledge diffusion across the organisation.
The solution
AI Partners designed a Hybrid AI Academy combining training, upskilling, and the structuring of internal champions to accelerate generative AI adoption at scale.
01
Training
A Microsoft Copilot and prompt engineering program delivered to 800 employees across marketing, sales, and e-commerce teams.
02
Scaling
100 power users were trained using a train-the-trainer approach to support local teams.
03
Activation
Collaboration with teams led to the co-development and deployment of 5 AI agents on real business use cases.
We build GenAI systems that solve concrete workflow problems. From copilots to agentic automation, each use case is designed to be safe, measurable, and integrated into your existing tools.