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Use Case
How Perfetti Van Melle structured its AI strategy to align commerce and marketing
Perfetti Van Melle aimed to move from fragmented AI initiatives to a structured approach aligned with commercial and marketing priorities. AI Partners conducted a strategic assessment to establish a shared vision, prioritize use cases, and build an actionable roadmap.
“A highly structured approach that helped us turn complexity into clarity and design a roadmap we could actually implement.”
Global Head of Digital Commerce, Perfetti Van Melle
Results
Your partner for seamless GenAI adoption
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The assessment clarified AI priorities, aligned decision-makers, and launched an initial wave of projects aligned with business needs.
+50
Pain points identified
+6
Categories of friction analysed
+4
GenAI agents prioritised for development
The challenges
Perfetti Van Melle needed to create a shared framework to deploy AI across commerce and marketing, as priorities remained unclear and poorly aligned.
Adoption
The company lacked a structured AI strategy to scale across commerce and marketing functions.
Priorities
Leadership had no clear consensus on which use cases to prioritise and fund.
Alignment
Commerce and marketing teams needed a shared view of opportunities and friction points.
Execution
The challenge was to turn strategic thinking into a 12-month actionable roadmap.
The solution
AI Partners structured a two-step approach to turn organisational complexity into a clear, shared, and actionable roadmap.
01
Assessment
15 in-depth interviews conducted with senior commerce and marketing leaders to map over 50 pain points across 6 categories.
02
Clarification
Consolidation of pain points, shared understanding of AI opportunities, and alignment across stakeholders.
03
Roadmap
Co-design of a 12-month roadmap and prioritisation of 4 GenAI agents currently in development.
Portfolio
Our use cases
We build GenAI systems that solve concrete workflow problems.
From copilots to agentic automation, each use case is designed
to be safe, measurable, and integrated into your existing tools.
From copilots to agentic automation, each use case is designed
to be safe, measurable, and integrated into your existing tools.
