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Use Case
Nexity trains its marketing teams in generative AI in one day
Nexity aimed to accelerate the adoption of generative AI within its marketing teams. AI Partners designed a hands-on training day to turn isolated experiments into concrete, shared, and immediately actionable use cases.
“A clear, practical, and immediately actionable training. Exactly what we needed to take a real step forward with AI.”
Head of Marketing, Nexity
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Results
Your partner for seamless GenAI adoption
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The training established a shared skill base, surfaced concrete use cases, and laid the foundations for a more structured adoption of generative AI.
+3
Teams trained in 1 day
9.2
Satisfaction score
3H
Of AI acculturation applied to marketing
The challenges
Nexity needed to structure the adoption of generative AI across its marketing teams to avoid fragmented usage without a shared method or framework.
Adoption lag
Media, SEO, and web dev teams were using AI in isolation, with no common methodology or validated use cases.
Operational risk
Without a shared framework, each team would develop its own practices, limiting cross-team adoption.
Upskilling
The goal was to make teams quickly operational on use cases relevant to their daily work.
Activation
The program needed to identify use cases that could be activated from day one within each team.
The solution
AI Partners designed a one-day program combining upskilling and hands-on practice to quickly anchor generative AI usage in real marketing workflows.
01
Training
3 hours of AI upskilling applied to marketing to build a shared foundation and structure usage.
02
Business exercises
3 hours of hands-on work on real use cases, including document summarisation, editorial style replication, blog and LinkedIn content creation, meeting notes, and data analysis.
03
From insight to action
Teams identified concrete use cases that could be activated the next day, with shared reflexes for more structured adoption.
Portfolio
Our use cases
We build GenAI systems that solve concrete workflow problems.
From copilots to agentic automation, each use case is designed
to be safe, measurable, and integrated into your existing tools.
From copilots to agentic automation, each use case is designed
to be safe, measurable, and integrated into your existing tools.
